Noom had 2 ads that were performing well in production and hired me to make them better. Additionally they wanted the videos to be translated into Japanese since their company was expanding globally.

Art Director: David Cole
Designer: Yujin Bronner

People Who have attempted in losing weight

A total of 66.5 percent of Americans have a BMI over 25, making them overweight, but only 24.7 percent of Japanese. Interestingly even though Japan has a low obesity rate people who have attempted in losing weight is higher at 77% versus 75% in America.

Demographics of people interested in weight loss

Women were more likely than men to report trying to lose weight, finds the data, which is based on responses to the National Health and Nutrition Examination Survey. That finding held true overall — 77% of women said they had tried to slim down, versus 23% of men — and in each age, racial, income and starting weight group analyzed by the NCHS. In each of these sub-groups, the researchers noticed some interesting patterns. Older people, for example, were less likely than young adults to report attempted weight loss.

audience interested in weight loss likely follow these facebook pages

American Facebook Audiences who follow Cleanfoodcrush are 36 times more likely to click on the Noom Facebook Ad compared to everyone else on Facebook. Japanese Facebook Audiences who follow ドクターズダイエット are a whopping 478 times more likely to click on the Noom Facebook Ad compared to everyone else on Facebook.

lose weight for good

#lifegoals. Noom can help you get there.

Noom. The ultimate reset button

A 4-month program with Noom costs about the same as a new pair of shoes. Don't you think that's worth the life-changing results? (TBH - maybe you should buy the shoes too)

3 tips tips to set fitness goals

Resolution rut? 😒 We've been there too!
Two weeks in to 2020, take a moment to reevaluate your fitness resolution with these 3 tips in mind.